Grow Your Roofing Business
Turn your Roofing business into a well-oiled machine
Become The Biggest Roofer in Your Area
Roofing Customer Psychology
Lets face it- we both know you are really after full roof replacements. So how do you get them? These are core truths you have to essential to first comprehend. No one understands your target customer like we do
This probably is not news to you. Half of the struggle is getting the homeowner to even allow you to inspect their roof. What this does emphasize though is that when they suspect they have an issue with their roof, they will start with the cheapest possible option- roof repair.
No homeowner is going to think they should look into if they need a $30k roof replacement. They will hold on to hope that they can get away with a repair until they are told otherwise.
How many of your customers call you to come look at their roof because its been 15 years since their last one and they just want to get it looked at. It’s very rare right? This is because they are reactive and not proactive with roofing services.
Now think about how quickly they call you up with urgency when their roof is leaking? When a problem such as a roof leak comes up, your customers have no time to do extensive research and cross compare all of the roofer options in their area.
They are 8x more likely to pick one of the first 3 business that come up on Google to call up and start a relationship with.
Because your customers do not know that they are in need of a whole new roof replacement, when they have a problem they will want to start with the cheapest possible option.
Their search will start with either Roof Repair or Roof Inspection. It is not until they are told they need a new roof that they search for roof installation.
When searching online, your customers trust the reviews of others on Google about as much as they would trust a personal recommendation from a close friend. How often have you gone to a restaurant that only has 4 reviews or has a 3.9 average rating? The same logic applies to searching for a roofer.
For them to choose you two things have to be true:
- You have to show up near the top of their search
- Your reviews need to prove that you are a reliable and tested option
Play Into The Psychology
How We Grow Your Business
Follow best practices for running a Roofing business. We will make sure your business is streamlined for success. This includes: scheduling, dispatching, project management, and customer communication. Identify weak points that may be limiting growth and come up with solutions to fix.
Make it easy for your customers to find you and easy for them to contact you. Automate text and email campaigns to your previous customers when they meet specific criteria. Criteria like: living in a part of you service area affected by storms, having a roof older than 15 years
Rank your roofing business #1 on Google Maps in your desired city of choice. We know what it takes to get you there and consistently monitor changes to the Google Local Ranking algorithm and adjust your online presence to maximize results
Digital advertising for roofing does not perform well unless there is relevancy. Since your customers do not know that they need a new roof there needs to be a recent storm or significant event that makes them think of that possibility. Be the first one to offer a free inspection and you increase your odds of landing that customer by 4x
We will work with your staff on whatever suggestions to operational change we have. Depending on the size of the recommended changes we travel to you and perform in person training for you and your staff.